About Masum
Self-taught creative working across sport, fashion, social and community. I take ideas from research to finished product and campaign, with the craft to make the work and the commercial sense to sell it. Close enough to the culture to know what people will buy into.
About Me
I build full systems behind a product - from R&D and material strategy through to the finished piece, and the campaign visuals that bring it to life.
That instinct has been sharpened through consulting, R&D, and hands-on industry experience.
About Masum
Self-taught creative working across sport, fashion, social and community. I take ideas from research to finished product and campaign, with the craft to make the work and the commercial sense to sell it. Close enough to the culture to know what people will buy into.
Services
Services
Services
Materials Direction
Design & Direction
Brand Storytelling & Positioning
Product Range Architecture
Product Assessment
Product & Brand Audit
Product Line Architecture
Material Strategy
Positioning & Messaging
Consulting & Advisory
Materials Direction
Design & Direction
Brand Storytelling & Positioning
Product Range Architecture
Product Assessment
Work
Work
Work
Undiscovered Magazine - Issue 01